Just as I was browsing thru today's Economic Times newspaper, I came across this article about the head of ESPN asking John Abraham to promote EPL and also his movie Goal. Now as mentioned in the article, he says the viewership ratings have increased a lot for the EPL matches. This is certainly a welcome change in a country like India where the sports mantra seems to be only cricket, in fact its a religion.
Football viewership in India has always been very selective. In my college, though there are a few football fanatics. Srikkanth, Pradeep and me belonged to that elite club. Since all of us are in the same department, we used to discuss football right thru the classes much to the annoyance of others. Unfortunately I am a die-hard Man Utd supporter and the other two are Arsenal fans. So there used to be a tussle everytime a topic comes up concerning both the clubs. There are also others like Aravind Thayat who supports Liverpool with all his heart, C who supports AC Milan and Lokesh who fancies Chelsea to be his club of choice but these people are not maniacs like us, sitting throughout the night watching every EPL, laLiga, Serie A or Champions League match. You can say because of football, we changed our activities to more on the nocturnal basis.
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